World's Largest Audi Centre
Went with a couple of friends at the weekend to visit Audi West London, also known as the world's largest Audi centre.http://www.audi.co.uk/content/audi/locate-a-centre/search-centres/partner-uk/sytner-group/westlondon.html
At the risk of doing a Victor Meldrew, the experience did not live up to expectations. Premium brand, quality cars, and rubbish service. Welcome to Audi.
All they need to do is visit Mercedes Benz World at Brooklands to see how a premium brand flagship should be run. Obviously turning up Sunday morning was not a good move.
Friend number one has to order her new work car. Audi A3 came out top of the list. But choosing a colour by the website car configurator is not always the best way. So the salesman, oh wait no salesman they were all busy. We were left to wander on our own trying to decipher the difference between Condor Grey Metallic and Dakota Grey Metallic, which I swear looks brown in some light. In the end we decided on white, they only had one shade !
Blow number two for Audi came when we wanted to see a R8 Spyder. This is to replace a Aston DB9 which looks good but doesn't move a lot because it always has a flat battery. Sorry sir we have no Spyder in the showroom. Followed by a we have one but oh look we must have sold it, followed by a let me see if there is one in the workshop. Oh no someone has taken it for the weekend, but did you want to see one ? No its the type of car you always buy after looking at the pictures. Not details were taken no follow up offered. Mercedes SL AMG anyone ?
The largest Audi Centre in the World had no R8 Spyder, or Q7 for that matter, sorry boys it just not good enough. Its 2011 and you are not selling Kias.
Poor customer service was the main reason I decided to switch from Audi to Porsche. The difference between the two in customer experience is quite incredible. Once, we turned up at Audi in Reading without an appointment because the car had a major fault (stuck in drive!) and we made to feel like second-rate citizens.
ReplyDeleteWhen you collect your car from Audi after a service, they ask you to tick a customer satisfaction survey scoring your experience, but their staff hover over you while you complete it and they also remind you that their current satisfaction ranking is 92% (i.e. don't mark me down...)
It's crazy, because there are a couple of new Audis I'd seriously consider, if I could buy them from someone else.